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Search Engine Marketing (SEO & PPC) Services

Search is the epicenter of all of your marketing efforts, and working with an experienced search engine marketing (SEM) agency who knows Google and the Yahoo/Bing (Microsoft AdCenter) engines will give you a marketing advantage.

We don’t just take credit for the search conversions, we help you to understand how your marketing and media mix drove those conversions, and then we optimize your campaign structure, ad groups, keywords, bids, targeting and ad copy to maximize your performance. We utilize your Paid Search Advertising to support and optimize your SEO (organic or natural search) efforts, and vice versa.

In order to fully understand your marketing mix, you must understand how your brand reacts to search marketing – both paid and organic. It is the last touch-point for so many conversions, yet it is influenced by so many offline events. Media Two ran the first ever ad campaign on Google (now called AdWords), and continues to align analytical data with both online and offline events to determine the optimal marketing mix for our clients. Our SEO services are the foundation for our Design, and having a strong technical foundation, mixed with rich content and real time social media interaction, you have a solid combination for success. Below is a look at some of our search marketing credentials:

  1. Media Two AffiliationsA series of firsts…
    • Began in the days of Overture
    • Beta tested Google advertising (prior to AdWords launch)
    • Beta tested AOL search
    • Beta tested MSN search
    • Released Search/Display correlation study in 2007
  2. Have managed monthly search campaigns ranging from $500 per month to $800,000 per month.
  3. Google Certified Company (media department required to study/take Google Exams)
  4. Industry Affiliations
    • Served on the IAB Search Marketing Committee
    • SEMPO Circle Member
    • Research Committee Member
    • Coordinated study on effects of display and search
    • Former TIMA President and Executive Board members
    • Internet OldTimers Association member
  5. We are experienced with Omniture’s SearchCenter, Atlas Search, MOJO Search, SearchForce, Doubleclick and many more bid management tools.

“In the last 4 years we have used 2 other “Search Marketing” companies. The results were disappointing to dismal. Since working with Media Two, we have seen growth and revenue directly related to their efforts. (Consequently) Our franchise owners actually decided to increase their budget this year and direct all funds to Search Marketing efforts. We are thrilled to have Media Two helping us advance…”
Heidi Morrissey, CFE/VP Marketing & Sales, Kitchen Tune Up

How To Get Started With Search Engine Marketing?

We welcome the opportunity to speak with you more about how Search (SEO or SEM) fits into your Media Mix – you may contact us, learn more about our Media Services or the people that make Media Two.

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