Privacy Policy

Privacy is at the forefront of every interactive meeting these days, and as Founder and CEO of Media Two Interactive, I want to say that we take your privacy policy VERY serious. That being said – we track everything. If you’re wearing green sneakers versus blue, and we can figure that out – we want to track that (we can’t actually tell that – but I’ll cover that later). Tracking and optimizing are our business – this is what we do. We try and deliver relevant information to you on a daily basis on behalf of our clients so that when you surf the web or your mobile devise, you’re not hit with information that you could care less about. Think of our firm as trying to make your web experience similar to the Super Bowl where you’re just as interested in the commercials as you are the game itself.

Media Two Interactive operates a high volume online advertising service. On behalf of advertisers, we administer banner advertising campaigns across many websites on a daily basis. We provide ‘targeted’ advertising based on geographic segments (country, state, zip code, etc.), techno graphic segments (operating system, browser, domain, etc.), or circumstantial segment (time of day, web page, keyword search terms). Media Two Interactive uses ‘cookies’ to understand web surfing behavior and to anonymously track ‘unique’ users. Cookies are small amounts of data that a website can store on a user’s PC on a temporary or a permanent basis. They are used to remember preferences and shopping cart entries, or more typically, for persistent identification of this browser to a website. Only the website that ‘sets’ the cookie can ‘read’ the cookie.

Media Two Interactive uses cookies primarily to remember repeat users, but it also uses cookies to maintain campaign frequency and for other campaign housekeeping functions. In the course of operating online advertising campaigns, due to existing web protocols, Media Two Interactive can collect data related to the current advertising transaction. At the point of getting a request for an ad from a browser, the following information is made available: IP address, cookie, Web page the banner is requested from, Search Terms (if in a search context), Browser type and operating system type. This information is used in some cases for ‘immediate targeting’ but it is also collected and analyzed to find predictive patterns of behavior. For example, we may find that a certain pattern is a strong predictor of gender.

Through the help of tools from companies such as Google, Omniture, Trueffect, Thruport Technologies, Nielsen, Mediaplex and others, we present this data back to our clients in an easy to use format, but we do not collect or store anything personally identifiable such as the color of your shoes you are wearing right now (which by the way, are a great shade of black!). If you have any concerns that we are abusing our analytics, I invite you to personally call me at 919-553-1246 ext. 10 and we can address those concerns in person and provide sample reports of just what it is that we actually do know. Thank you for your concern.

Sincerely,

Michael Hubbard
President
Media Two Interactive